MindSet Marketing Solutions is:
Enables You to Locate and Communicate With Your Most Valuable Target Audience
MindSet Marketing Solutions has pioneered the use of geomedical predictive models to provide a unique and revolutionary “ roadmap” for pharmaceutical and health care marketers. Within the guidelines of HIPAA privacy rules, MindSet Marketing Solutions can provide our clients with scalable Direct to Consumer (DTC) and Direct to Patient (DTP) geomedical targeting information, media mix analyses, advanced analytics, and custom data solutions that enable pharmaceutical and healthcare advertisers, their agencies, web and print publishers, online ad networks, newspapers, magazines, and addressable cable operators to:
- Utilize customer acquisition and retention programs to locate and score current or prospective customers based on the probability of a household member suffering from a medical ailment, using a prescription or OTC brand
- Leverage cross selling opportunities
- Identify new market segments
- Profile patient media preferences and modes of message delivery
- Optimize media mix
At the heart of MindSet's services is our modeled MindScores Prospect Universe Database and the geoMEDICX targeting optimization application. Our input sources include more than 2 billion anonymous health care claims as well as very large consumer market research surveys and the U.S. Census file. Integrating all these information sources enables MindSet Marketing Solutions to create some of the most unique and comprehensive consumer medical marketing data sources available anywhere.
MindSet's automated geomedical targeting application is the information solution that makes targeting and predictive modeling applications a practical option for virtually every marketing campaign.
