About Us
The New Currency For Targeted Direct Marketing
MindSet Marketing Solutions is a privately held company located in Scottsdale, Arizona and in Basking Ridge, New Jersey. Within the pharmaceutical and healthcare markets, we offer powerful, easy to implement direct to consumer (DTC) and direct to patient (DTP) optimization and geomedical targeting solutions. These targeting solutions allow online ad networks, addressable cable operators, print and online publishers, broadcasters, and direct mailers to increase advertising revenue, improve relevance, content, recommendations, and increase traffic.
Our solutions take advantage of a unique mathematical approach that models data sources that are more granular and with far greater volumes of input data than leading targeting systems. We incorporate billions of anonymous health insurance claims as well as US. Census data and consumer market research survey responder data to accurately predict the incidence of a household being treated for a medical condition in very small areas of geography. We define our process and its output as “Geomedical Targeting”.
Customers can use our geomedical targeting solution to maximize their promotional spend and deliver higher relevance to audiences known to be sufferers of your target disease.
Media companies, both traditional and digital benefit from our solutions through:
- Increased ad revenue through higher CPMs and CPCs
- Increase advertiser ROI by delivering lower CPA’s and CPR’s
- Increased transaction rates due to improved recommendations
- Increased traffic due to more targeted delivery of content
- Increased traffic due to more targeted delivery of content
- Easy Integration
- High scalability
