About Us
The Revolution in Online Advertising and ROI Measurement
At MindSet Marketing Solutions, there’s something we understand better than anybody: the intersection of the consumer and their health conditions, health behaviors and health attitudes. We built our company around it. As more consumers spend more and more time online searching for healthcare information—always connected, using multiple devices—we can help you reach them.
Advertisers need to be able to use actual diagnosis and treatment data to build customized audience definitions representing who they want to reach, and that "consumer profile" needs to be actionable across the web at scale. This approach solves two critical challenges that brand advertisers continue to confront as they attempt to shift more of their dollars to digital media: 1) it allows marketer-driven consumer health and medical segments to be uniquely defined, and 2) it allows them to be activated at scale, consistently.
Reach Your Target Audience
Pharmaceutical and healthcare brand advertisers and their publishing partners need to unlock the value of their audiences to reach their actual customers and prospects at scale – with limited waste. MindSet helps online publishers and ad networks deliver against that objective so they can drive their own revenue yield, and expand their advertising base.
Digital media distribution has created real opportunities and challenges: consumption is increasingly fragmented and impression delivery is allocated dynamically, but there has not been a market-wide solution to deliver advertising against targeted audiences using offline data in real time. The result has been a brand-based online ad model grounded in total impression – not targeted audience – delivery. It's been hard to know what actual audience is bought/delivered when the yardstick for evaluation (historical property-based audiences) is completely disconnected from the delivery model (real-time impressions). Just because you "buy" a million impressions on a site with a historically high contextually relevant Diabetes or gender skew doesn't mean the impressions delivered in real-time are actually to the diagnosed and treated Diabetics, for example.
Mindset’s GeoMedical Targeting helps agencies and advertisers understand the distinctive health related and medical characteristics of their best audiences and Mindset’s GeoMedicx Media Program allows buyers and sellers to execute addressable media buys using our health and ailment related audience definitions as a consistent yardstick for impression selection and delivery.
ROI Measurement
You’ve spent time and resources to reach consumers with your message, but do you know how effective your program is?
The Mindset patent pending-based product, Medicx Digital ROI, provides the only privacy-safe method to analyze in aggregate the prescription behavior of any digital ad impression, click-though and conversion of individuals to solve the ROI measurement problem for the pharmaceutical industry, while fully respecting the letter and spirit of HIPAA and other privacy legislation. Medicx Digital ROI provides details including to what extent an ad impression and the associated spending influences patient prescription fulfillment.
Whether your goal is to build awareness, convert patients to your therapy or retain, Mindset Marketing Solutions can provide you with the actionable insights you need to optimize and measure your online ad campaigns in terms of actual Rx fulfillment.
