Company History
Driven by Art and Science
MindSet Marketing Solutions was founded in 2006. Its inception was the culmination of 60+ years of experience hoaning our art in the application of health insurance claims and related data in a HIPAA regulated environment for pharmaceutical marketing and media. Combined with a self-learning scientific mathematical methodology and prediction engine, we set out to revolutionize the current thinking as it relates to DTC and DTP targeting, media execution, and advanced analytics by bringing two significant solutions to the pharmaceutical and healthcare markets in 2007:
- Consumer Health Prospect Universe Database prospect universe database from the integration of billions of anonymous health insurance claims, consumer surveys and US Census data
- Automatic Analytics for cost-effective real-time predictive modeling
The company utilizes off site mathematics laboratories and technology groups to help it develop the proprietary databases and unique software that formed the foundation for MindSet's first products. And the lab's role is to develop smarter computers, continuing to innovate and help us create the products and solutions that only MindSet can produce. Meanwhile, MindSet's technology partners continue to provide innovations that increase the speed and reliability of our automatic analytics systems and databases. The purpose of using mathematical technologies is to automatically analyze or data mine large amounts of data:
- Continuously (24/7)
- Accurately
- Economically
- Rapidly
What It All Means
Today, we host one of the largest consumer health prospect universe databases in North America. We provide analytical results, which would normally take days or even months, in a matter of hours. It's quick, reliable, and accurate. The fact that we can do our analysis quickly and it's easily scalable, as well as being automated, enables us to provide information and solutions to small, medium, and large businesses.
The company is a privately owned and operated firm, backed by angel investors and strategic partners across the country.
