Leadership Team
Michael Giarraputo, Senior Vice President, Business Development
Michael joined Mindset in February, 2008 following 17 years as Media Director for the Johnson & Johnson Global Marketing Group, where he directed the company’s significant media investments, led strategic multi-media planning for all corporate initiatives and was responsible for projects such as the selection of integrated marketing and communications planning for the Emmy®-award winning “Johnson & Johnson Spotlight Presentation®” movie series for television.
Michael’s experience also includes positions as Media Planner and Supervisor with Jordan, McGrath, Case & Taylor for clients Quaker Oats Company and GlaxoSmithKline, and BBDO Worldwide for clients GE and PepsiCo. During his 23 years in marketing, Michael has been honored with numerous awards, including the Stars of Madison Avenue Award for the Johnson & Johnson Corporate Campaign from The Advertising Club, and an Advanced Media Technology Emmy®-awards nomination for “Outstanding Achievement in Advanced Media Technology for the Enhancement of Original Television Content.”
Michael brings a tremendous depth of expertise in marketing and multi-media planning and buying that helps fuel Mindset’s development into the premier information source for healthcare and media companies seeking innovative, targeted and effective marketing and advertising strategies.
Michael is a member of the Association of National Advertisers and the National Advertising Review Board. He also served on the Board of Trustees of the Crohn’s & Colitis Foundation of America. He earned his Bachelor of Science degree in marketing from St. John’s University in Jamaica, N.Y.
He has a passion for winemaking, and is pursuing a certificate in winemaking from the University of California at Davis. He also enjoys gourmet cooking and travel. Michael resides in Basking Ridge, N.J. with his family.
