Privacy
Our Biggest Priority
The security of patient and consumer information is of paramount concern to Medicx Media Solutions, and the requirements of HIPAA regarding patient privacy only add to this emphasis on security. That's why all of our data and information has been certified by outside statisticians expert in HIPAA as HIPAA compliant prior to being delivered to us.
Everyone at Medicx Media Solutions is committed to ensuring the availability, integrity and confidentiality of the information entrusted to us by our data suppliers and other stakeholders. We take a managed approach to security to ensure data protection throughout the entire life cycle from creation, transformation and use to storage and destruction.
As a further testament to our focus on information security, Medicx Media Solutions complies with laws and industry self regulatory codes of organizations. In addition, we do use, store nor do we accept any patient identifiable data from any of our data sources.
Privacy Policy
Updated March 2010
Medicx Media Solutions is committed to protecting the privacy of consumers. This notice explains our technology and information-collection practices. Privacy Compliance
Zip+4 Aggregate Audience Data
Medicx Media Solutions does not collect any personally identifiable information (PII) from insurance claims. Medicx Media Solutions works with its third-party data providers to ensure that we adhere to the privacy guidelines created by HIPAA, the Direct Marketing Association (DMA) Privacy Promise, the Online Privacy Alliance, the Email Service Provider Consortium, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI).
Information Collection
Medicx Media Solutions licenses non-identifiable anonymous data that is taken from health insurance claims that have been previously de-identified and HIPAA certified and combines it with other anonymous data that is mathematically modeled to create what is referred to as ‘aggregate audience data”. Aggregate audience data is modeled information within a Zip+4 that describes medical and treatment prevalence, usage patterns, and insurance coverage of users as a group but does not reveal the identity of particular users.
Usage of Data
This aggregate audience data will be used as statistical information to determine such things as the prevalence of a medical condition or treatment within a Zip+4 audience, usage patterns insurance coverage of that audience. Aggregate audience data may integrated with other third party data collected from you where you have previously opted into a program or service such as your IP address, email address, postal address, telephone number or demographics. The may also be provided or sold to third parties wishing to target advertisements. These targeted advertisements may be in the form of a display ad when you are online surfing the World Wide Web, an email or direct mail piece. Medicx Media Solutions may use this aggregate audience data to give potential business partners and advertsiers a picture of their target audiences.
Medicx Media Solutions uses the aggregate audience data it collects to help advertisers and agencies customize the advertisements that consumers see when reading mail (both postal and email), visiting or searching web sites, reading magazines and newspapers and viewing television and to analyze if the advertising resulted in a desired action such as sales. This is referred to as Geo-Medical TargetingTM. In order to target consumers with appropriate ads, Medicx Media Solutions assembles aggregate audience data by medical and treatment prevalence to create audience segments. An example of this usage is listed below:
- A consumer visits a health content site on the Internet of one of our ad network or publisher partner sites where a “cookie” is stored on their computer. This data allows Medicx’s partners to code a “medical condition or treatment” segment into their anonymous cookies. This segmentation is anonymous and does not include any PII information about the consumer. The segment data would then be utilized to show an advertisement for a prescription or OTC drug, insurance plan, medical device or wellness program, for example, to the same user (based upon its Zip+4 location). Segment assignments may change over time as new claims data are collected and utilized or as users opt-in or opt-out of various online marketing programs.
Medicx Media Solutions media partners store all of our aggregated audience data in user cookies and not on any servers. These cookies have a lifetime of up to 1 year and can be blocked or deleted by users using the Opt Out methods described in their policies or the Medicx Media Opt-Out policy .
Disclosure of Information
Medicx Media Solutions only profiles aggregated audience data at a Zip+4 level based upon its value to an advertiser. We do not profile individuals or households in any manner that attempts to establish a direct link to their personal health information and we do not provide any personal (individual) information to marketers when they interact with a target. The user information that we collect to create segments and profile information for our service is based upon the entire universe (population) of each Zip+4 selected for an ad campaign. At the same time, our advertiser customers cannot correlate or merge any individual personal health information with information that they may collect, process, or store in connection with their site, including personal information except in compliance with such customer's privacy policy. PII may however be utilized by advertiser customers at a later time, as part of their customer relationship management (CRM) programs, for example.
Opting Out
Medicx Media Solutions ad network and publisher partners belong to and or conform to the standards and principles of the Network Advertising Initiative, which enables consumers to opt out by their technology. If a consumer wants their browser not to store our anonymous information that one of our partners uses for targeting, a simple procedure allows the visitor to deny this feature. In order to opt out of cookies, visitors can manually delete cookies by following the instructions contained in the "help" section of their browser. They can also visit our ad network partners websites for additional opt-out information. There are two ways visitors can stop cookies from being stored on their computer, and therefore, stop Medicx Media Solutions ad network and publsiher partners from storing and using this information:
- Block all cookies (from the ad network or publishers and all other parties and vendors that utilize cookies) by globally or selectively disabling cookie use in the browser configuration
- Opt out of the specific ad network, publisher offer to block their cookies. They may click thru to opt-out of data collection and targeting cookies from Medicx Media or our partners directly or through the technology platform used by each ad network or publisher.
Alternatively, visitors may visit the NAI website by clicking there to opt-out of data collection and targeting cookies from our partners The NAI Opt-out Tool is cookie-based. In order for the Tool to work on their computer, their browser must be set to accept third party cookies. If they buy a new computer, change web browsers or delete this cookie, they will need to perform the opt-out task again.
Self-Reported Data
Overview
Medicx Media licenses opt-in information about medical ailments and treatments from T5 Healthy Living.com. This Privacy Policy covers T5 Healthy Living treatment of personally identifiable information that is collected when the subscribers agree to receive e-mail advertising messages from T5 Healthy Living or one of our advertisers. This type of agreement on behalf of a subscriber constitutes a permission based opt-in.
T5 Healthy Living believes in 100% permission-based marketing and is compliant with the CAN SPAM Act of 2003.
Opt-in Procedures
In order for a subscriber to be considered opted-in he/she must agree to provide their email and IP address and mandatory personal information to T5 Healthy Living, including first name, name, postal address and telephone number. Additionally, the subscribers can volunteer additional personal demographic information, such as age, income, gender, occupation, presence of credit card(s), presence of children and dwelling type. The last step in the opt-in process is the indication of lifestyle preference, which is also optional.
After the initial opt-in, each subscriber receives an automatic responder message (ARM), acknowledging the opt-in and informing them that they would be receiving a follow up, online-based lifestyles survey. This survey acts as the 3rd step of the permission-gathering process (2nd level opt-in) and is designed to gather psychographic information on each subscriber who decides to participate. The final step is the confirmation of all gathered information against T5 Healthy Living 160 million US consumers and 6 million business postal database. The postal confirmation acts as a verification tool, making sure that the consumers are truthfully matched to their most current postal address and that the phone number given during the initial opt-in is an accurate one.
Opt-out Methodology
You may unsubscribe from any of our e-mail, or related online and offline marketing programs at any time. Each email communication sent from T5 Healthy Living contains at least 2 opt-out vehicles, identified as hyperlinks or physical addresses of the advertisers or list owner. Additionally, our advertising partner may insert an opt-out hyperlink as well. Therefore, not only is opting out seamless and quick, it is also in compliance with the CAN SPAM Act of 2003.
We attempt to process all unsubscribe requests in a prompt fashion. However, after unsubscribing, we cannot guarantee that you will never receive another mailing from us, because we may obtain your e-mail and IP address in the future through a different e-mail marketing program that you have opted into. We can guarantee, however, that if you should ever receive another e-mail communication from T5 Healthy Living, you will be able to remove your e-mail and IP address via the unsubscribe hyperlink. All opt-out are processed no later than 72 hours after the original request submission.
Sources of Opt-in Data
This Privacy Policy also applies to consumers that have agreed to receive e-mail marketing from T5 Healthy Living, whether at our website, via e-mail, via third party partner websites or otherwise. We may share the personal information that you supply to us and we may work with other business to bring selected 3rd party advertising offers to our members. These businesses may include providers of direct marketing services (online and offline), including lookup and reference, data enhancement, suppression, validation and verification. In addition, you may be targeted by 3rd party advertising offers, including but not limited to: email, direct mail, telemarketing, online display ad, social marketing, and search engine marketing, or any other ad serving and consumer targeting technologies.
Additionally, T5 Healthy Living purchases and manages e-mail lists generated by trusted partners who follow the same guidelines on consumer privacy as T5 Healthy Living. Users may remove themselves from a specific mailing list by utilizing the unsubscribe options that are present and available at the end of each piece of e-mail that T5 Healthy Living sends.
T5 Healthy Living reserves the right to provide aggregate or group data about T5 Healthy Living users for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of T5 Healthy Living participants as a group, without disclosing personally identifiable information. By opening a T5 Healthy Living account, you agree to allow T5 Healthy Living to provide such aggregate data to third parties. In addition, T5 Healthy Living may employ pixel tags (also known as clear gifs) to track the pages that our Users visit at the T5 Healthy Living website for purposes of formatting future campaigns and upgrading visitor information used in reporting statistics.
T5 Healthy Living also reserves the right to release current or past User information in the event that T5 Healthy Living believes that the User is using, or has used, Services of T5 Healthy Living in violation of the terms and conditions, to commit unlawful acts, if the information is subpoenaed, if T5 Healthy Living is sold or acquired, or when T5 Healthy Living deems it necessary or appropriate. By agreeing to these terms, you hereby consent to the disclosure of any record or communication to any third party when T5 Healthy Living, in its sole discretion, determines the disclosure to be appropriate. T5 Healthy Living does not collect credit card numbers, bank information or social security numbers. Furthermore, T5 Healthy Living does not market gambling and pornographic offers of any kind.
We endeavor to safeguard and protect our Users' information. When Users submit information at the website, their information is protected both online and off-line. The privacy of your personal information is very important to us. Our employees are committed to our privacy and security policies. The servers that we store personally identifiable information in are kept in a secure physical environment.
Users under 18 years of age are not allowed to participate in sweepstakes or game promotion offered by T5 Healthy Living. No information should be submitted to, or posted at, any T5 Healthy Living website by visitors under 18 years of age without the prior consent of their parent or guardian. Notwithstanding the foregoing, children 13 years of age and younger are not permitted to access the T5 Healthy Living website and we do not knowingly collect personal information from such children. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
Users may receive e-mail confirming their registration with T5 Healthy Living as well as promotional marketing of commercial products and services.
T5 Healthy Living does not endorse, nor is T5 Healthy Living responsible for the accuracy of, the privacy policies and/or terms and conditions of each of the advertisers and/or third parties accessible through the T5 Healthy Living website.
By using this site, including, without limitation, signing up for offers and/or continuing to receive information from T5 Healthy Living, you agree to the T5 Healthy Living Privacy Policy. We reserve the right, at our discretion, to change, modify, add, and/or remove portions of this Privacy Policy at any time. All Privacy Policy changes will take effect immediately upon their posting on the T5 Healthy Living website. Please check this page periodically for changes. Your continued use of the T5 Healthy Living website or acceptance of our emails following the posting of changes to these terms will mean that you accept these changes and agree to continue receiving emails from us. If you do not agree to the terms of this Privacy Policy, please send an email to support@americanhealthcensus.com
Changes to This Privacy Policy
Medicx Media Solutions reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to our Privacy Policy, we will post those changes to this Privacy Policy, notify you here, or by means of notice on our home page, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
Contacting Medicx Media Solutions
If you have any questions about this privacy statement, the practices of Medicx Media Solutions, this website or your dealings with this website, please contact us at info@medicxmedia.com
Your challenges are unique, complex and problematic, but they don't have to be. Partner with Medicx Media Solutions - we have the information, insight and consultative expertise to ensure the success of your marketing campaigns.
