Our Products & Services
Predictive Modeling
modelMEDICX
Now, faster computing technology and more granular data for every zip+4 and household in the United States allow analysts to make predictions using any one of the thousands of variables that MindSet Marketing Solutions maintains. Predictions are no longer based upon generalized types.
MindSet Marketing Solutions can build a professional quality predictive analytics and prospect targeting model from your data or other third party data as a practical cost-effective option for any marketer. With modelMEDICX, we have an automated predictive model building process, reducing the cost and turnaround time of traditional modeling and analysis, and improving response rates and lift by as much as 10-15%.
MindSet’s modelMEDICX allows you to create models using hundreds and even thousands, rather than tens, of variables, literally "on the fly". This increases the likelihood that subtle predictors will be found, resulting in models that can outperform regression-based approaches by 15% or more. Mindset uses patented genetic algorithms that automate the tedious, time-consuming data analysis process, reducing the total model development cycle time from weeks or months to just days. Using this approach, you can leverage hundreds or even thousands of data attributes in analytics models, reducing the manual process or selecting variables.
Custom Consumer Intelligence
customMEDICX
MindSet Marketing Solutions provides data and insight like no other company. That's why we offer client-focused solution teams to work with you to create the best solution for your unique situation. In some cases, this means a custom solution. Our customer solutions teams work directly with you to understand your business needs and develop a solution designed to generate rapid results and measurable returns. Our experienced consultants will help you generate the insight you need with our revolutionary information production capabilities, proprietary mathematical and statistical approaches, finely detailed MindScores consumer and health Prospect Universe databases, and software developed by our mathematical teams. Our custom project work has been proven many times over through successful client results.
ROI Measurement
roiMEDICX
Ultimately, the final measure for all marketing efforts is the bottom line. If you require it, we'll develop an ROI model that accurately measures the costs and return on your MindScores or geoMEDICX marketing investment.
MindScores data and geoMEDICX pays for themselves. In numerous controlled tests, MindScores and geoMEDICX targeted direct response campaigns have increased response rates, sometimes dramatically. The lowest increase we have seen in a controlled test is 15%, and we have had clients experience actual lifts in excess of 100%. And in every instance, the ROI of the marketing campaign has increased with MindScores or geoMEDICX-based targeting—because increased sales greatly outweigh incremental costs of MindScores or geoMEDICX and targeting.
MindSet's' data can help you to acquire exact and correct addresses and expand your reach and response rates, all while saving money.
We also offer these customized services to our clients:
- Data processing including merge/purge, intersections, and de-duplication
- Data cleansing to help you standardize list format and correct incomplete addresses
- Data list and campaign enhancements to include geomedical and health plan trade area segmentation
- Segmentation appends and analytical criteria added to your existing customer and prospect data sets
- Predictive modeling applied to your data to analyze, precisely target, and rank the common variables identifying your best customers
