List Brokers and Resellers
Consumer Ailment and Drug Lists
List Brokers
One of the most important aspects of a relationship between a mailer and a consumer list professional is list brokerage. A broker works for the mailer as a true marketing partner, not just finding lists, negotiating pricing, facilitating orders, and analyzing response. A broker keeps their ears and eyes open on a daily basis in their world of direct marketing media and keeps their client informed on out of the box media ideas that are working, the scoop on their competition or industry, reads direct marketing newsletters and informs mailers of issues or ideas affecting them, attends industry conferences and events to keep up to date on the latest info, and works with their network of list owners and managers to continually get their mailer increased ROI on their marketing dollars.
As marketers add more e-mail and other digital outreach to their campaigns, offline media continues to be an important ingredient in the mix. According to a study, called The Integrated Marketing Media Mix, it found that 75.4% of campaigns used direct mail, which generated 29% of the revenue. The leading medium was e-mail, which was used in 79.1% of campaigns and accounted for 21.6% of revenue generated.
Even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix. However, most consumer ailment mailers usually can't buy the reach they seek from traditional self-reported ailment data/ MindSet offers you a unique and highly accurate alernative or complement to your consumer ailment list fulfillment needs. With research suggesting that digital media ranging from the firmly established e-mail to the nascent mobile marketing channels are complementing, not replacing, direct mail, telephone, events and direct response broadcast advertisements, Mindset offers all consumer list brokers a fresh new approach to selling or expanding their reach for Ailment, Drug and Health Behavior targeting and lists.
List Resellers
Reselling consumer ailment and drug list data on your private label datacards is fun and profitable. Turbo-charge your consumer list portfolio and revenues by reselling our consumer ailment and drug databases. Call for private label data prices for our MindScores Prospect Universe Database, including selects so you can get as creative with your targeting and marketing as you like to be, creating unique new consumer ailment and drug list products to promote for your business.
Our resellers are raving about us:
- “Thanks for following up, and for your help….once again, proving why you are one of our favorites to work with!”
- “I get approached by premier wholesalers wanting me to resell their data. I tell them if they are not as easy to work with as MindSet, I’m not interested.”
We welcome special projects such as market research, list universe analysis and price negotiation strategies.
Learn how to become a Mindset Value Added Broker or Reseller
Value added resellers and brokers use our data to:
- Reduce CRM data collection times and find additional contacts and increase the accuracy of information
- Enable their customers to create and analyze market areas, perform site prospecting whether it be pharmacy, physician or health plan sites
- Provide the foundation that helps customers find information more easily
- Improve refill reminder programs with medication compliance consumer rating lists
- Help their clients understand their target consumer markets through customer zip+4 and segmentation type and analysis
Interested in becoming a Reseller or Broker, click here Contact Us.
