Media Companies
Digital Formats
Powerful Geomedical Targeting
MindSet allows you to offer pharmaceutical and healthcare advertisers to geomedically target ads as broadly or as narrowly as they want on a national and/or local basis.
Target ads by:
- Station or stations (e.g. WCBS-AM in New York City, web portal or CNN and Fox ).
- Programming (e.g. sports, talk, music, Lifetime, Discovery, etc.)
- Time of day, by day part or by the hour
- By the listener, viewer or visitor location, including region, market, state , zip code or even zip+4
Ad buys become more cost effective for your pharmaceutical advertisers when you allow them to buy the audience they want to reach by medical condition, when and where they want to reach them. And, because you can let them target by zip+4 or the time of day, you are able to deliver highly localized and/or time-sensitive messages for greater impact.
Why Geomedical vs Demographic or Behavior?
MindSet Marketing Solutions enables geomedical addressable-targeted television advertising and marketing solutions for cable, satellite and IPTV and radio service providers at the headend, household and individual viewer level. MindSet’s geomedical targeting solutions help you to resolve the growing disparity between pay television’s greater share of television viewership and its disproportionately smaller share of pharmaceutical and healthcare advertising revenue. While television’s large share of pharmaceutical and healthcare advertising dollars is testimony to its overall effectiveness, many pharmaceutical marketers view television advertising as increasingly inefficient, because it reaches wide or beyond the their target audiences who are actual sufferers, and therefore results in significant “waste.”
MindSet Marketing Solutions provides cable, satellite and IPTV operators the opportunity to further position their services vertically in important markets like pharmaceuticals as the most comprehensive source available with geomedical targeted television advertising and promotion. MindSet’s powerful suite of zip+4 targeting databases and analytical tools enables operators to selectively target television viewers who are also sufferers of an illness with the same pinpoint accuracy as direct mail and database marketing — without compromising viewer privacy and, thereby, enhancing existing revenue streams and cultivating significant new revenue opportunities.
Mindset’s proprietary mathematical technology enables television service providers to control reach, frequency and separation of the commercial assets. This increases advertising inventory and revenue opportunities for operators, while providing advertisers and media buyers with a mathematically sound and HIPAA protected way to target households by medical condition or prescription and OTC brand usage and to place pharmaceutical and healthcare television advertising in front of the desired viewer by medical condition as well as demographic. With MindSet, advertisers can select specific households and individual audience medical conditions, co-morbidities, compliance ratings, and demographics and target them with specific numbers of commercial impressions.
Addressable Targeted Television Operators
MindSet Marketing Solutions enables geomedical addressable-targeted television advertising and marketing solutions for cable, satellite and IPTV service providers at the headend, household and individual viewer level. MindSet’s geomedical targeting solutions help you to resolve the growing disparity between pay television’s greater share of television viewership and its disproportionately smaller share of pharmaceutical and healthcare advertising revenue. While television’s large share of pharmaceutical and healthcare advertising dollars is testimony to its overall effectiveness, many pharmaceutical marketers view television advertising as increasingly inefficient, because it reaches wide or beyond the their target audiences who are actual sufferers, and therefore results in significant “waste.”
MindSet Marketing Solutions provides cable, satellite and IPTV operators the opportunity to further position their services vertically in important markets like pharmaceuticals as the most comprehensive source available with geomedical targeted television advertising and promotion. MindSet’s powerful suite of zip+4 targeting databases and analytical tools enables operators to selectively target television viewers who are also sufferers of an illness with the same pinpoint accuracy as direct mail and database marketing — without compromising viewer privacy and, thereby, enhancing existing revenue streams and cultivating significant new revenue opportunities.
Mindset’s proprietary mathematical technology enables television service providers to control reach, frequency and separation of the commercial assets. This increases advertising inventory and revenue opportunities for operators, while providing advertisers and media buyers with a mathematically sound and HIPAA protected way to target households by medical condition or prescription and OTC brand usage and to place pharmaceutical and healthcare television advertising in front of the desired viewer by medical condition as well as demographic. With MindSet, advertisers can select specific households and individual audience medical conditions, co-morbidities, compliance ratings, and demographics and target them with specific numbers of commercial impressions.
Internet Radio
Internet radio reaches a large audience, and that represents a powerful opportunity for advertisers. According to Arbitron and Edison Media Research, 33 million people tune into internet radio each week, and the at-work audience has grown from 12% to 20% in one year. Likewise, Bridge Ratings reported that 80 million people listen each month- representing 27% of the US population.
Internet radio ads reach consumers while registration decisions are being made. Listeners are typically at-work, and likely to perform searches and click on banner ads while they are listening to internet radio. In fact, 57% of users reported listening to streaming radio while registering at a website, according to RAEL's "Radio and Internet: Powerful Compliments for Advertisers."
Compared to other mediums, where consumers have learned to block and skip advertising messages, internet radio ads are delivered effectively and unobtrusively. In fact, RAEL noted in a 2006 study that 63% of listeners do not find that radio ads get in the way of their programming.
Where traditional radio is sold on a "spot" basis, Internet radio ads are sold based on the number of ads that are actually delivered. And, ads can be targeted based on a number of factors, including geomedical-targeted zip+4’s, format, time of day and demographic. Most Internet radio service providers have delivery reports that are available throughout the life of the campaign, so you know when and where your ads are delivered and can optimize accordingly.
