Media Companies
TV Broadcasters
MindSet mediaMEDICX Analytics Suite enables TV broadcasters to better monetize programming by quantifying their audiences into patient viewers by daypart and medical condition so they can sell more of their inventory in the competitive pharmaceutical ad marketplace.
Get more value from your programming inventory. MindSet’s mediaMEDICX Analytics Suite enables traditional TV broadcasters to generate revenue by offering highly geomedical targeted advertisements to a range of pharmaceutical and healthcare advertisers
Attract new advertisers and agencies. MindSet connects you to advertisers and agencies seeking new ways to reach engaged patient audiences. MindSet's geoMEDICX geoemdical targeting features attract local advertisers.
Integration is easy and flexible. MindSet’s mediaMEDICX Analytics Suite integrates easily into to your current marketing analytical workflow to help you understand where your patient audience strengths are by daypart versus the competition so that you can then choose how much inventory is allocated to the pharmaceutical marketplace.
Radio Broadcasters
MindSet allows you to offer pharmaceutical and healthcare advertisers to geomedically target ads as broadly or as narrowly as they want on a national and/or local basis.
Target your ads by:
- Station or stations (e.g. WCBS-AM in New York City).
- Programming (e.g. sports, talk, music, etc.)
- Time of day, by day part or by the hour
- By the listener's location, including region, market, state , zip code or even zip+4
Ad buys become more cost effective for your pharmaceutical advertisers when you allow them to buy the audience they want to reach by medical condition, when and where they want to reach them. And, because you can let them target by zip+4 or the time of day, you are able to deliver highly localized and/or time-sensitive messages for greater impact.
