Media Companies
Publishers
Magazine, web portals, and newspaper publishers will benefit from MindSet Marketing Solutions unique analytical and geomedical targeting data in several ways
- Advanced analytics for individual titles, websites, and metropolitan newspapers will convert your readership and visitors into patients - a compelling selling platform to increase your revenues for your national, local and special edition advertising pages.
- The ability to identify and exploit differences in your publications, website audiences versus the competition
- Scoring and geoMEDICX tagging your customer subscription and registration databases for the incidence of medical conditions, co-morbiditiy, prescription and OTC product usage will activate custom publishing and advanced marketing solutions for your pharmaceutical and healthcare customers as well as inform future publishing decisions for special issues and new publishing products
Mindset’s proprietary mathematical technology enables publishers to control reach, frequency and separation of their commercial assets. This increases advertising inventory and revenue opportunities for publishers, while providing advertisers and media buyers with a mathematically sound and HIPAA protected way to target households by medical condition or prescription and OTC brand usage and to place pharmaceutical and healthcare magazine, website, and newspaper advertising in front of the desired reader or visitor by medical condition as well as by demographics.
