Media Companies
Why Use Us
Mindset Marketing Solutions provides powerful, easy to implement direct to consumer (DTC) geomedical targeting solutions that allow web properties, print publishers, ad networks, cable operators and mobile service providers to optimize the relevancy of pharmaceutical and healthcare ads, content, and recommendations. Our solutions take advantage of a unique, mathematical approach that observes data sources that are far more granular with much more input data than leading targeting systems, and leverage billions of offline observations, responses and transactions to deliver higher relevance to an audience know to be a sufferer of your target disease.
Web and print publishers, ad networks, mobile providers, and cable operators benefit from our solutions through:
- Increased ad revenue through higher CPM's and CPC's
- Increased transaction rates due to improved recommendations
- Increased traffic due to more targeted delivery of content
- Customized disease channels that meet the needs of each specific campaign
- Your ad sales teams understanding of projected inventory in proposed disease channels
- Easy integration
- High scalability
Why Geomedical vs Demographic or Behavior?
- Geomedical targeting accurately matches ads to the right patient with the right disease at the right location along with co-morbidities, prescription and OTC brands, demographics, health behaviors (i.e., medication compliance and persistency), attitudes, media preferences, interests and related health product purchase behaviors of individual users. Thus, enabling creation of customized, disease-based channels that meet the needs of individual campaigns and advertisers.
- Geomedical targeting improves optimization by directing ads to targets that are being treated for a disease regardless of what business rules are used to track their behaviors on the internet. Begavioral based targeting assumes a behavior occurred on the web. Geomedical targeting makes no assumptions. We locate your target audience first. This allows you to determine the most effective ad to present to each relevant consumer segment by disease. Excellent solution for maximizing revenue from CPC, CPA, and other performance driven campaigns.
- Geomedical targeting converts readers to patients for print publishers enabling you to deliver relevant ads and content within select disease segments within your circulations. Excellent solution for customized geomedically targeted inserts, tip-ins, and publications.
Instead of requiring pharmaceutical or healthcare advertisers to purchase pre-determined behavioral or demographic segments that may not fit their advertising goals, MindSet’s geomedical targeting data enables publishers to easily create and deliver geomedical specific segments that are customized to the target criteria requirements and reach required for each campaign.
Mindset’s proprietary mathematical technology enables media companies to control reach, frequency and separation of the commercial assets by delivering patients versus viewers, listeners, readers or visitors. This increases advertising inventory and revenue opportunities for media companies, while providing advertisers and media buyers with a mathematically sound and HIPAA protected way to target viewers and listeners anonymously by medical condition or prescription and OTC brand usage and to place pharmaceutical and healthcare television and radio advertising in front of the desired viewer or listener by medical condition as well as demographic. With MindSet, advertisers can select specific households and individual audience medical conditions, co-morbidities, compliance ratings, and demographics and target them with specific numbers of commercial impressions.
