Our Products & Services
Media Analytics
mediaMEDICX
Link Your Rx Brand Targets to Medical Condition, Co-morbidity, Medication Compliance, Consumer Behaviors and Media Preferences
To help pharmaceutical marketers better understand and leverage the value of their television and other media investment, Mindset Marketing's Media Analytics Solutions provide analyses and media solutions that link Rx brand targets to medical conditions and drug usage, consumer behavior and media preferences. MindSet's MindScore Ratings provide more precision in targeting, media mix and program selection decisions, and drive ROI in ways that can be measured and quantified. MindScores ratings for an Rx brand's consumer target are developed through the integration of pharmacy and medical insurance claims, consumer panel and other behavioral data along with media preference data within MindSet's MindFusion and data integration platform. MindScores analyses can be developed for both national television and magazine plans and buys. MindScores ratings for an Rx brand's consumer target are used to analyze individual programs and optimize total schedule performance. The result is more improved schedule effectiveness and measurable ROI.
Filtering Health Insurance Claims And Consumer Preference Data To Identify Media Ratings by Medical Condition
Based on our clients marketing objective, MindSet uses health insurance claims and consumer purchase information to build a strategic target by medical condition and treatment. Then, MindSet filters through surveys and uses sophisticated mathematics to identify the television viewing, radio listening, print readership, internet usage and outdoor media channel responses to get a group of patients/consumers in the panel that match the marketing consumer target. The end result is an efficient television or other media channel consumer target that is centered on the brand's marketing consumer target
Business Applications
- How can I efficiently allocate my media buys by the preferred shows, stations, magazines and more to reach more of my consumer target by disease?
- Which programs allow me to target competitive brand users for conversion? How can I get out in front of key word searches owned by competitors to optimize my display ad placements and lead generation opportunties?
- How can I enhance my ROI on consumers highly responsive to TV or other media channels and have the likelihood to remain loyal to the therapeutic class?
- How can I determine if the programs, newspaper, magazines or search engines I selected match my consumer target by disease?
Benefits
- Improve impact of advertising strategy by directly linking specific marketing objectives and TV media or other media type decision-making
- Enhance current media selection practices with the goal of driving more volume
- Go beyond traditional age and sex demographics to identify which TV or Radio programs the target consumer is viewing
- Better match program inventory to strategic brand targets
- Evaluate media ROI based on how many brand targets were reached
- Track schedule results and implications over time
- Deliver more messages to the desired consumer by choosing programs that match your consumer target
