Ad Networks & Mobile Services
Ad Networks
Why tell an osteoporosis prescription drug advertiser to serve ads to all women over 50 years old in America or even women over 50 years old in Phoenix? Use our geomedical targeting technology to target your customers ads to those women based on their likelihood to be treated for osteoporosis.
Find advertisers an audience where a 50 year old female is three times more likely to have osteoporosis versus a “typical” 50 year old female. Select audiences base on their IP address, or better yet, with the viewer’s registration address, you can improve your results even more. By joining our National Patient Delivery Network, you become a certified activation partner for our geoMEDICX targeting systems and can offer geomedical targeting to your customers by:
- Treated Medical Conditions
- Treatments Used: Rx or OTC Brand
- Co-Morbidity
- Health Attitudes
- Interests and Activities
- Nation (US only)
- State
- MSA (Metropolitan Statistical Area)
- DMA (Direct Marketing Area)
- City, Zip Code or Zip+4
There are choices for geographic targeting, but if you want to reach household audience segments where someone is being treated for a target medical condition or using certain branded prescription or OTC products within a specific geographic location, we’re the best and only choice.
Based on IP address or opt-in registration information, we can enable you for geomedical targeting. Help your customers increase brand awareness within specific zip codes and zip+4's known to have high concentrations of people being treated for your customers target disease. You can even offer to advertise to multiple zip code audiences simultaneously with customized creative and messaging for each zip code, optimizing relevance and effectiveness.
If you capture registration or co-registration data, you will be able to activate your customers campaigns at the zip+4 geographic level and provide the greatest amount of lift in reach and redemption's thus assuring your customer an ROI far beyond your competitors traditional behavioral and geographic targeting approaches.
By joining our NPDN, you will be able to offer geoMEDICX tags at a premium over traditional behavioral targeting and in compliment. Almost overnight, we’ve formed trusted partnerships with some of the world’s largest ad networks, leading media companies and media agencies. With MindSet Marketing Solutions, pharmaceutical and healthcare advertisers everywhere are reaching unique audiences through targeted networks (all built by category experts). Publishers are realizing more value for their content. And, Media agencies are getting recognized by their clients for bringing new and differentiating ideas to the table that are solidying their relationships with their clients.
- Maximize the value of your owner operated or publisher partner premium content with any ad format (rich media, video, etc.)
- Great speed to market for branded ad networks across the US
- State-of-the-art ad predictive modeling, lead generation and redemption/conversion optimization
- Integrate with other premium targeting offerings.
- Access to MindSet Marketing Solutions NPDN advertisers.
To see for yourself, click here Contact Us.
Personally Identifiable Information (PII) is not included in MindSet Marketing Solutions health insurance claims and consumer data.
MindSet Marketing Solutions supports the NAI's delineation of 'Restricted and Sensitive Consumer Segments' as set forth on Addendum A of its 2008 NAI Principles.
