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Online Geomedical TargetingTM With geoMEDICXTM
geoMEDICXTM helps ad networks boost online pharmaceutical, health and wellness ad performance by helping you screen and segment banner ad inventory into distinct patient audiences based upon their likelihood of having a specific illness or are being treated with a certain prescription or OTC brand product, allowing the advertiser to purchase only those patient audiences that are most likely to convert.
While traditional ad networks employ simple behavioral and contextual targeting strategies, MindSet’s geoMEDICXTM tags allow ad networks to create customized Zip+4 patient audience segments for each of your clients using billions of de-identified offline health insurance claims data and numerous other offline consumer data sources. This sophisticated analytical approach, powered by our proprietary modelMEDICXTM predictive modeling engine, optimizes your media delivery producing the maximum ROI for your client’s campaigns.
If you are looking to:
- Leverage your registration and co-registration data
- Screen and segment ad impressions into custom, distinct patient audiences based on actual patient diagnosis or treatments from de-identified insurance claims in real-time
- Sell only desired patient audiences with enormous reach
- Provide valuable consumer insights and ad placement detail
Then, geoMEDICXTM is the solution for you.
geoMEDICXTM stands out from simple behavioral and contextual targeting with the following features:
- Zip+4 - Using our proprietary modelMEDICXTM Zip+4 predictive modeling engine, geoMEDICXTM analyzes zip+4 patient geomedical segments offline and simultaneously allows you real time to deliver ads linked to registration and co-registration information. IP address and zipcode level geomedical targeting is also an option.
- Buyer Aligned Media Sourcing – You choose online display ads based on their compatibility with the appropriate patient audience by diagnosis or treatment segment. geoMEDICXTM was designed to work with only the buyer's interest in mind and is unbiased toward any health site publishers.
- Data, Analytics and Insight . In order to create an ideal customized patient audience segment, geoMEDICXTM leverages vast amounts of offline data from our MindScores Prospect Universe database, including de-identified health insurance claims, health behaviors, health attitudes, demographic, geographic, media preferences, and lifestyle data and our state-of-art predictive modeling platform.
- Customized Campaign Goals - geoMEDICXTM is 100% customizable to a specific campaign and can be purchased just like any other media with goals revolving around CPM, CPA or CPC.
