Our Products & Services
Prospecting & Lead Generation
MindScores Prospect Universe Database
Provides extensive consumer prospect reach and insight that increases targeting scale and accuracy.
Our MindScores Prospect Universe Database is a consumer and health prospect universe and lead generation database with thousands of selectable data elements. MindScores encompasses billions anonymous health insurance claims, tens of thousands of consumer surveys and US Census data with propensity scores and rankings of every household within a zip+4 cluster by treated diseases, co-morbidities, Rx and OTC treatments, and medication compliance by consumers, providing a highly responsive addressable direct marketing file for direct mail, opt-in email, online display ads, newspaper and magazine inserts, addressable cable TV, telemarketing and market research.
Geomedical Targeting
Marketers are moving away from mass marketing and looking for a more focused direct-to-patient approach comprised of many patient and consumer insights.
Market segmentation models began this shift. But, the demographic, lifestyle, and media variables used to define consumer differences remained static for the life of the segmentation model being used and don't have enough sample observations for medical conditions to reliably model. In addition, segmentation models are highly suspect when trying to identify segments of diseases when the incidence can be so low. It's like trying to find a "needle in the haystack". That's why we created zip+4 segmentation's or clusters so that we can help you find that "needle in a haystack". What's makes us so unique? Until now, no company has been able to integrate billions of anonymous health insurance claims into the mix. The traditional consumer segmentation system variables also are quite static and introduce considerable bias into analysis by assuming all patients are defined by the same variables used to define a consumer target regardless of whether or not they were actually being treated for a disease.
The same can be said about digital based geographic and behavioral advertising. The fact that someone searches for a disease or drug or goes to a health web site, does not qualify them as having the disease. In addition, ad cookies are removed by consumers daily. Tracking Internet behaviors requires a behavior to occur. Ad inventory needs exceed available behavior targets. MindSet has changed the rules when it comes to targeting pharmaceutical and healthcare consumers. We find the zip+4's and associated households that rank the highest for a household member being treated for a disease. That's what the billions of anonymous insurance claims enable us to do. Then, we do a cluster analysis of the zip+4's locating the highest concentrations of your target disease and create and deliver zip+4 geoMEDICX targeting tags to deliver to the media outlet you wish to buy your inventory. The media outlet then activates a highly customized geomedical targeting campaign on your behalf.
geoMEDICX Targeting Tags
The MindScores Prospect Universe zip+4 scores and rankings are the building block to creating your custom geoMEDICX targeting database. MindSet uses a powerful approach to apply analyze and profile the highest concentration zip + 4's to determine the lift a campaign will likely see for the types of patients and consumers present. This approach eliminates the averaging effect of large areas that are often the result when using traditional consumer segmentation systems, which inhibit the production of meaningful results and waste valuable marketing dollars.
MindSet works with you to identify your consumer target attributes for a given campaign. Then we mine through the MindScores Prospect Universe patient and consumer variables to identify those target variables and score, rank, and weight them by their contribution for predicting your targets location by zip+4 to produce the highest lift possible.
MindSet also helps clients profile and understand the patient and consumer characteristics of any geographic area by medical condition and Rx or OTC brands. Geographic areas can be defined as radii around points, store trading areas, census geography, DMA media market, MSA, county or custom-defined geography.
