How MindSet Marketing Solutions Works
Targeting
Target Your Best Potential Customers Precisely
The idea is simple: you want to know exactly where your best potential customers live. But before now finding them hasn't been easy. MindSet Marketing Solutions knows exactly how to find your best potential customers. Instead of providing you with rough demographic descriptions of your segments, we identify exactly where each segment of your customer database resides—to the household and zip+4 (4-10 household groups). Specifics are the key. Not only do you know exactly which customers offer you the greatest return and what type of messaging appeals to them ... but now you know exactly where they live. Don’t settle for a standard mailing list. They just aren’t that accurate—generally only 60% of the households on your list are the ones you want to target. With an inaccurate list, you are hoping to reach enough of the right type of people without wasting money and effort. Our method is proven and superior: we help you reach more of the right patients. So, if you know who your customers are, we know where to find them. And because of the level of detail we provide, we can build you a list with a 70–80% targeting efficiency. You can now reach twice as many customers as you would have with a standardized list.
Consumer and Health Scoring and Ranking
By applying a scoring and ranking process to our unique geoMEDICXTM targeting tags, pharmaceutical and health care advertisers now have an effective and cost efficient have a pathway to connect with their best audiences.
The output of our modeling process produces a “score” for each of more than 37 million nine digit zip codes. This “score” is the cornerstone which allows us find the best prospective targets for a variety of health-related products including prescription drugs, OTC medications, health Insurance coverage, co=pay tiers, medication compliance and persistency, attitudes about health and more.
Diseases, drugs, health and consumer behavior attributes and geographic areas such as a DMA, MSA, zip code and zip+4 can be scored for geoMEDICXTM tagging in a targeting database and include any of the thousands of finely targeted patient and consumer variables.
Any addressable direct marketing campaign can benefit from our geomedical targetingTM solutions. Direct mail campaigns, internet displays or addressable cable TV advertising can be much more efficient and cost-effective when target audiences are selected from MindSet Marketing Solutions. In many cases, even print media like newspapers and magazines can take advantage of out targeting capabilities.
MindSet is uniquely capable of rapidly analyzing and predicting large data sets, including your customer or membership databases. This means clients get the results they need quickly and accurately. Project results can be provided in flat or SAS datasets or other compatible files, online applications, written reports, and maps.
Health Plan and Physician Scoring, Ranking and Evaluation for Pharmaceuticals
Access to and tier position on health plan formularies play a key role in determining the success of pharmaceutical marketing and sales efforts. MindSet Marketing Solutions can score and rank your health plan trading areas where you have high access and low consumer yield in terms of patients and prescriptions. Consumer radii sweeps around those plans matched with a modelMEDICXTM tags for the same areas can provide a guide to those areas that are most desirable to activate a direct to consumer or direct to patient marketing campaigns to help drive improved sales results.
Tabular and mapped outputs are available. MindSet Marketing Solutions works within client budget constraints to produce the most effective models affordable - ranging from simple radius and transaction models to sophisticated methods that capture area patient and consumer characteristics, traffic counts, competitive influences and future estimates for the area.
